Five Things Not to Do Your First Years in Business
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Wednesday, May 20, 2015
By Jennae Geren
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Five Things Not to Do Your First Years in Business

By Jennae Geren, Photographer, Entrepreneur and Owner/Operator at Geren Imaging

“When you stop doing things for fun you might as well be dead.”

-Ernest Hemmingway 

I learned through trial-and-error, yet I still know!   These are the five things I learned not to do my first years in business.  Thankfully for them, I am not only still in business but ever-evolving and doing exactly what I want to be doing! 

At the start of my business venture, if I were to glimpse of all of the roadblocks and changes in my path – I probably never would have started! 

But it's through these mistakes and boulders that I have run into that have led to the evolution of my business and the most important question I have ever asked: “What do you really want?”


1.  Take any Client Who Wants to Work with You

In Michael Port’s book “Book Yourself Solid” he encourages readers to think about “the person who you are when you are performing optimally, when you are with all the people who inspire and energize you.  Now think about all the frustration, tension and anxiety you feel when you work with clients who are less than ideal.” 


By dropping your dud clients and choosing your ideal clients, you will be making better use of your energy and time, you’ll be more inspired, work more efficiently and your ideal clients will refer more of their type. 


There are always going to be people who won't be happy with what you do and drain your energy.  You have to get over pleasing everyone who comes to you and not let them all in.  Create a red velvet rope policy by only allowing in who you want to work with and your business will enhance.  The fable “The Old Man, The Boy and the Donkey” referenced in Port’s book describes this perfectly:

 “An old man, a boy, and a donkey were going to town.  The boy rode on the donkey and the old man walked beside him.  As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding.  The man and boy thought maybe critics were right, so they changed positions.

 Later, they passed some people who remarked, “What a shame!  He makes that little boy walk.”  They then decided they both would walk.

 Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride.  So they both rode the donkey.

 Now they passed some people who shamed them by saying how awful to put such a load on a poor donkey.  The boy and man said they were probably right, so they decided to carry the donkey.  As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned.


 The moral of the story?  If you try to please everyone you might as well kiss your “donkey” goodbye.”



  2.  Mingle a lot With People Who Are Not in the Same Place as You

“You are the average of the five people you spend the most time with.” - Jim Rohn

You don’t have to break up with your friends with jobs, but if it doesn’t resonate with you to work for someone else or be micromanaged 40 hours a week, only to come home and watch TV shows with the glimmer of Friday night margaritas at the Rio, then start stop hanging around with people who live this lifestyle– or at least cut it down.  Start immersing yourself with people who inspire you, who are where you want to be or think like you.  You’ll be more energized and assured in what you’re doing.  Research your hobbies in your town or join a meetup group.


3.  Always Taking Score of Where You’re at

It’s important to set goals and take action steps but if you’re always flickering back and forth between, “Well, here and I am and that’s where I want to be – but I’m not there yet!” then you’re in a wound-up vibrational holding place.  I did this all the time but I’m getting better.  You have to chill out and focus on what is going well in your life so you can invite more abundance and opportunities in.


If this is a new idea to you, try reading some Abraham Hicks material on manifestation or for a local business and marketing coach who understands these techniques and can help you get “unstuck” and moving towards your goals, contact Amanda at


4.  Get Frustrated at the Evolution of Your Business

Your vision of your business when you first start will most likely completely change.  You will always be fine-tuning it and refining it or wiping out the old and creating an entirely new platform.  You might even change business ventures, have one or two or even six. Don’t think that this means that you are lost.  Life is a constant evolutionary process and one of the greatest lesson that can come from it is “Well, I know that I don’t want that, so what do I want?”  By asking this question that leads to following your true passions and not following other people’s templates, the money will follow.


5.  Not Listen to Your Intuition and Go Balls To The Wall With Action

Follow your personal timing!  This is so important!  In this video, local author and entrepreneur Michelle DesPres (who is an extremely wise woman), encourages you to dream big but also to listen to your intuition and your personal timing.  Meaning if today is NOT the day to hit the streets or network or give presentations but more of a quiet, creative stay-at-home day, then do what you feel like what you should do with that type of energy and don’t go against it.  Of course, we all have to do things that need to get done, but what she’s saying is, map your days according to where your energy is flowing and take realistic steps that you know will accomplish what you need to. 

The number one thing that trips people up the most in reaching their goals?  Generally, it’s when “we are trying to make something happen during a period of time when it’s not about making things happen,” Michelle says.

I found that when I am wanting to do one thing but blazing out and doing another, nothing happens and I end up exhausted and just beating the drum of, “It’s not happening fast enough!”  Whenever I chill out and go with my personal timing, good things happen, good people and opportunities come into my life and I create with ease.


Action is never discouraged but inspired and in-the-flow action is always the best!


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1 Comment
Jaylon - Great insite! This article is relatable to anyone that is seeking growth and self-improvement. Just like the early entrepreneur, I believe we should be constantly fine tuning our vision and evolving.